Q1 - Unlock AI Potential for Your Website

Thanks for being part of this community! You're receiving this quarterly newsletter for high-performing creatives and solopreneurs because you signed up on my mailing list directly, downloaded a freebie, took a class, or asked me to add you. If at any time your enthusiasm wanes, please send me a note and tell me why and/or unsubscribe below.

Recently, a client whose website I built (and is currently ranked #1 on Google for the terms we optimized her site for) reached out to me asking about AI.

 She said she had received a new client inquiry from someone who found her via ChatGPT. That was a first!

 Here's how that exchange went.

________________________

The Inquiry: I was wondering if you ever update websites to make them more AI friendly?

 My (almost verbatim) Response: Great question!

If you do a simple Google search for the key words we optimized your site for, you are THE FIRST organic result! #1!!  For some of the secondary phrases, you are still on page 1!!

These are spectacular results that I can never guarantee to clients because of so many factors outside of my control…but it's absolutely the positioning all the best marketers and website designers fought to achieve for years! 

That #1 position in particular is likely why ChatGPT found you and pulled your practice into its response for your client.

But that's the crazy thing that AI has changed - we are no longer obsessing over the ever-changing SEO metrics (such as load speed, backlinks, and keywords) in order to get a page 1 Google search result. 

Even if you are number 1, a user has to scroll, scroll, scroll to get to your website result.

We are competing for citations and references in AI. 

AI pulls from website content and then aggregates an answer to the user's query. 

When AI pulls part of it's aggregated answer from your website, it's essentially saying we trust this, and that's pretty invaluable.

 To better optimize for AI is not necessarily to change anything that's already on the site. It's really about offering more content that the AI can read and cite when users ask questions.

 New content can come in a few forms, such as case studies, success stories, and/or blogs and opinion pieces. And in each of these pieces you want to cite your sources and quote experts in your field to be clear it's original. 

 (Yes, the great irony of hoping to be cited by AI is that it can tell if AI wrote your piece and will ignore it if so!)

 I would, of course, be very happy to help you build your cache of material in order to help build the potential for you to be cited. 

_______________________

Feel like this is your time? Schedule a free call and let's chat.