People don’t spend their money haphazardly, so why would we work that way? These days, consumers make purchasing decisions based on factors like a brand’s social values, authenticity and transparency. As self-reliant visionaries, we get this intuitively.

By defining your professional purpose and values, you've got a roadmap for making decisions. So refer back to the map when a choice leaves you unfulfilled or dissatisfied.

Your branding choices infer the type of client you want and the experience you want them to have with you. The logo and color scheme and all that are the foundation of an emotional bond that unites you with your audience. As you continue on your branding journey, try to keep in mind the importance of your audience’s sense of belonging….with YOU.

Many people feel too inhibited to think they are worth the investment of professional photography. 

Or, these days, some folks can be overly confident in thinking that a cell phone and a friend is the same as having a producer, photographer, and strategic plan. 

Professional photography is a no brainer for solopreneurs committed to consistent branding across platforms and presenting themselves at their elevated best.

Research shows that it takes users a mere 50 milliseconds to form an opinion about the visual appeal of a website. That's clearly not enough time to pull together a reasonable assessment of someone's experience or capacity to help further their business. That's only enough time for the subconscious to react. That's why thoughtful visual branding matters! Then, let's say their subconscious is cool with the first 50 milliseconds…the average human attention span is just about 8 seconds.

Rest fuels creativity, improves focus, and is good for your physical health. I know all of this logically, of course, but that doesn't stop my little brain from thinking and processing things while I'm off.  Even when taking a break from the daily grind of running the business, I like to take my time off to nurture my entrepreneurial spirit, too.