The Human Connection in Personal Branding (Copy)
Did you used to read “Choose Your Own Adventure” books?
I loved them so much when I was younger. I think there was something to the fact that they seemed very efficient to me…like 10 books in one. I appreciated that on long car trips. (#noipadinthe'80s).
But I specifically remember connecting with the fact that there were no consequences for my choices. If I didn't like the way something turned out, I could just make a different choice. No one got hurt. No financial ramifications.
It was a free pass for someone like me who was otherwise inclined to weigh the pros and cons of every single choice. Even at age 10.
I had the freedom to choose without consequences of the choice.
I don't know that I've ever felt that kind of freedom in any facet of my life since!
These days, as a solopreneur, though, I've been edging closer and closer to living this reality in my professional world.
Like navigating through the books, solopreneurs have the opportunity – the responsibility even - to make choices based on instinct and roll with it.
What makes that possible is embracing your clearly identified purpose; the “why” behind what you are doing.
"I do what pays the bills," is a version of clarity initially, but that can leave us feeling desperate over time.
You must name and access the purpose that fires you up!
By defining your professional purpose and values, you've got a roadmap for making decisions. So refer back to the map when a choice leaves you unfulfilled or dissatisfied.
As your trusty guide, I'm here to help you create a life and biz you love – filled with freedom, focus, and fulfillment.
Remember, clarity is kindness – to yourself and your business.
Meet Matt Small
This series spotlights entrepreneurs who are working hard to stay current and motivated in their business world as they go it alone in their respective fields. Production by: Stefanie Small
Enjoy exploring the website of Andrea Palomera Pilates Atelier in San Francisco. If you are in the Bay Area, sign up for session!
3 Ways to Embrace Purpose and Flexibility While Finding Direction
Reflect on your core values: Take time to identify your personal and professional values and align them with your business. By reflecting on your values and incorporating them into your business practices, you'll make more confident decisions even when you need to make drastic changes. For example, if you are a fashion designer who values sustainability then you know choosing to work with a responsible manufacturer is in alignment.
Spot your unique strengths: Even if you work in a popular field, nobody else has your distinct set of skills. Name the things that differentiate your business and provide more value to your clients.. For example, if you're a personal trainer specializing in yoga and nutrition, emphasize your holistic approach to wellness. This dual strength offers clients a well-rounded fitness journey that other trainers may not be trained to offer.
Be flexible: It's essential to be open to change and adjust your business strategies as needed. That doesn't mean throwing out what you've done or starting from scratch on something out of left field. But an extension of what you already do that meets your clients' evolving needs keeps your business relevant. For example, if you're a graphic designer specializing in printed materials, but notice a growing demand for social media graphics, consider expanding your services to cater to this trend.
Referrals are the lifeblood of every small business, including mine!
Do you have a friend who is looking to go into business for themselves?
Is your mom looking to take her jewelry making side hustle to the next level?
Does your brother need new professional photos or a portfolio website for a job search?
You can:
Give them my website: www.StefanieSmall.com
Introduce us over email: sjsmall560@gmail.com
Reach out through LinkedIn: www.linkedin.com/in/stefanie-small
THANK YOU!
